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The IAM1 Journey

Animation:Lei Lei
Music:Li Xingyu
Taipei City, Taiwan
August 20th 2009

After two very successful stops in London and Paris, Nike Sportswear’s IAM1 Journey promoting the Air Max family will be heading all the way to the other side of the globe and stopping in Taipei, Taiwan.

For the Taiwan leg of the journey, Nike Sportswear’s TPE 6453 has invited various artists such as PhalanX Studio, Silly Thing from Hong Kong, Alie Huang Hong Sheng and Lei Lei to reinterpret the classic Air Max from 1987. The journey will showcase these artists work in different medium to shed some new light and perspective on the journey Air Max had traveled since it was first created by Tinker Hatfield in the late 80s.